When it comes to product photography, consistency is key. Marketplaces like Amazon have rules in place to ensure that all photos taken on their site have a white background, so that buyers can focus on the product itself. To achieve this consistency, it's important to understand the basics of lighting techniques for product photography. When taking photos of products, try illuminating them with side lights instead of just from the front or with a backlight.
If you're using automatic white balance and it doesn't seem to be working properly, it may be because the image you're taking has a monochrome color scheme - meaning it has different shades of a single color. This can be effective for some brands, but for the camera's white balance to work properly, it needs access to a full range of colors. To ensure that your product is fully illuminated, add a reflector to bounce back the light. This will help increase your sales conversion rate, as customers will be able to see all the details of your product in the photos.
Black and white are popular colors for product photography backgrounds as they provide a neutral backdrop for the product. You can also buy or make a light box or softbox to use as a diffuser for your product photography. When taking photos of products, it's best to move the product instead of moving the camera - this way you can provide customers with a complete view of your product. If you're going to illuminate the product from the back, you'll need to add a light that shines on the product from the side.
Be careful when photographing reflective products, as you could affect the look of the product just by wearing very colorful clothes. Whatever angle of illumination you choose, keep in mind that each one casts a shadow on the opposite side. Now that you know more about light and lighting techniques for product photography, you can ensure that your product photos look consistent across different lighting conditions in Miami, FL.
