Product photography is a type of commercial photography that is used to capture products in their best photographic representation for e-commerce. It mainly uses a plain background, studio lighting and a professional camera to capture all the details of the product. Product photos are proof of the characteristics of the product and can tell you a lot about the item from its size, shape, color and even the way it's used. When it comes to capturing attention and driving sales, there are many different types of product photography that companies can use, from lifestyle photographs and blueprints to e-commerce photos and group photos.
Lifestyle product photography is much more dynamic than white background photos. When done right, this particular type of product photography draws attention and is visually satisfying. Flat plates are another popular form of photographing lifestyle-related products, which are often seen on social media, e-commerce websites, and everywhere in between. To make better flat designs, start by creating a color theme through the background, accessories and products.
Also, try adding some texture to your photos to give them a little more depth, whether using a stone, wood or metal surface. Finally, try to naturally show someone's hands in the photo. It can make the scene seem much more sincere and will provide additional layers to the shot. Photos of mannequins are a valuable tool for boosting sales, especially if your business is based solely on the Internet and customers can't try on outfits before going to the checkout. Macro photography achieves what other types of product photography simply can't: details.
If you sell smaller products, such as jewelry or wristwatches, it is essential to have an adequate macro photograph of your range. You can learn more about 360-degree product photography in our guide. This is a great way to give a product a 3D effect and a more realistic look. Product photography or e-commerce photography is also used to capture products from all sides and angles to allow e-commerce to display them on their websites. This makes it easier for customers to see the product visually.
Some products need specific types of product photography. A bottle of wine should be photographed in a different light than a pair of shoes, for example. The best way to capture products is with some type of studio setup. The objective is to be able to control lighting, contrasts and contours in a small environment, allowing certain aspects of the item to be highlighted. Group photos are also used for product photography as they allow customers to interact with the image and look at the product however they want.
Social media photos are among the types of product photography used to publicize the brand and social media identifiers. Normal size is one of the types of product photography that needs the least preparation compared to large size photography and macro photography. In addition, you should consider whether or not your studio is suitable for large product photography sessions. It's often done with things like makeup, shoes, and other beauty products to compare tones and textures etc. This means that the viewer can see a whole range of products from a new line or see the advantages and disadvantages of both if you group competing items. These photos look great on the home page of your website or on social networks like Pinterest because they give an atmosphere to what you're doing instead of just details about your work.
And good visual content is 40% more likely to be shared on social media after all. Finally, breakdowns are also used for product photography as they focus on various product photography trends that you should consider as you get started. According to a report, good product photography can increase conversion rate by almost 30%. Here you'll learn about different types of product photography for e-commerce and how to capture them in most efficient way. In fact, researchers found that vivid, detailed images of a product increase customer's psychological sense of ownership over that product. Because people already know daily size of the product it's easy for them to have better context of what actual size of the product is.