Product photography is a specialized niche that is becoming increasingly popular for businesses. But why does it require such an investment? In this article, we'll explore the reasons why professional product photography can be so expensive. It takes a significant amount of time and effort for a skilled photographer to place a product in the optimal position for taking pictures. This can include unpacking, assembling, cleaning, positioning, adjusting lighting, and more.
All of these additional steps contribute to the cost of product photography. Professional photo products are not of the same quality across the board. Higher quality products cost more, which means that the photographer offering them has to charge their customers more. Additionally, product photography involves the uniqueness of your products and the specific image requirements you may have, so the service provider may have to apply additional charges to your project.
Product photography also requires more equipment than portrait photography, and this equipment is expensive. Close-up photographs of specific aspects of your products may require a larger photo table and a large camera mount so that the camera can be high enough on the table or platform to fit the product in the frame of the image. These are real costs for your company and should be included in the total cost of your product photography project. Now that you know all the categories of products or photographs and the number of images needed in each category, the service provider can determine an exact price per image for each category and, therefore, the total cost of the project.
You should also consider the costs of preparing and shipping your products to the service provider and returning them to your company. Heavy products are difficult to handle and often require both the photographer and assistant to lift and place the product on the table. Photography is essential for businesses to market their products and put them in front of more customers. Companies should value services such as graphic design and photography that allow them to sell their products in the first place.